Fifteen Years of Research, Distilled Into Two Questions
Their research indicates that the person meeting you for the first time will make two critical decisions about you:
Yes, competence at a high level is impressive, but it is secondary because no one wants to have a relationship with a capable person they can't trust. Cuddy ads, "MBA interns are often so concerned about coming across as smart and competent that it can lead them to skip social events, not ask for help, and generally come off as unapproachable."
Your personal essay shouldn't initially try to impress. Instead, those crucial first lines should establish a warm trust. Then, instead of your essay being read by your uneasy, untrusting audiance, your essay will have an authentic warmth that converts critics into trusting advocates.
The goal is to take admissions board members who are looking for ways to eliminate your candidacy, and change their perception so that they trust you, and they want you in their next class.
For help writing an application essay that avoids manipulation and establishes a relationship of trust with your audience, submit a Contact Us form and schedule a writing strategy session.
About Essay Brain Authors
For over a decade Essay Brain tutors developed a method of tutoring college and graduate school applicants through the process of writing personal essays - and the results have been outstanding. Applicants report that their essays open doors, win scholarships, and are instrumental in establishing positive relationships with faculty members. With Essay Brain tutor's guidance, applicants can turn admissions critics into advocates, and help ensure the admissions committee has the opportunity to understand how an applicant will impact their incoming class.